— Free webinar · July 7 Tuesday ·

45 mins to ignite
your creative
business model

Whether you've founded a project or collective, manage cultural programmes, or curate independently, you've probably felt the gap between holding the work together and making it pay. In this free session we walk through four models cultural practitioners around the world are already using to build something sustainable — on cooperative, not extractive, terms.

Reserve your free spot →

45 mins · Live · Free to attend · Limited spots available

— This is for you if…

Does any of this sound familiar?

  • You've founded a cultural project or collective, and you're holding it together on goodwill.
  • You manage cultural programmes, but the structure underneath them is fragile.
  • You curate or work independently, and your income is a patchwork of fees and grants.
  • You've relied on grants and public funding, and you know that's not a long-term plan.
  • You've looked at "business" courses, but they're built for start-ups, not for cultural projects or the people running them.
  • You want something sustainable, but you're not willing to compromise your values to get it.

If you nodded at any of these, this webinar was made for you.

— Who it's for

Made for practitioners

No business background required — just people whose work sits between culture, community and economics.

Founders & Collectives

You've started a cultural project or collective and you're holding it together yourself.

Cultural Managers

You run programmes in museums, institutions or festivals and want sturdier foundations.

Independent Curators

You curate on your own terms and stitch your income from fees and grants.

Creative Entrepreneurs

You're turning a creative practice into something that can actually sustain you.

Organisations & Teams

You work alongside cultural practitioners and want models built for collective work.

Practitioners Worldwide

From 34 countries and counting — wherever culture meets the economic question.

— What we'll cover

4 ethical business models — with real examples, in 45 minutes

Four models already working for cultural founders, managers, curators and collectives around the world — each built on cooperative, ethical principles, not extraction.

— Your host

Oihane Amurrio, Lead Programme Developer in Cultural Entrepreneurship at Travelling U

Oihane Amurrio (she/her)

Lead Programme Developer in Cultural Entrepreneurship · Travelling U

Oihane is an artist, educator, and cultural entrepreneur based in Berlin, working at the intersection of art, cooperative economics, and critical pedagogy. Her work is articulated around the question of what cultural institutions and creative practices would look like if we built them outside the logic of capital. She currently leads programme development at Travelling U.

Travelling U has worked with practitioners from 34 countries across Africa, Europe, Latin America, the Middle East, and beyond.

— Good to know

Frequently asked questions

Do I need any prior knowledge of business or economics?

None at all. This session is for people who know their cultural work inside out — building it, running it or curating it — and want to understand the economic side, whether for the first time or from a new angle. We keep the theory light and the examples real.

Who is this webinar for?

Anyone making a living (or trying to) in the cultural sector: founders of cultural projects and collectives, cultural managers, independent curators, and the organisations they work with. If your work sits between culture, community and economics, and the money side feels like constant improvisation, this is for you.

How is this different from other business webinars?

Most business content is built for tech start-ups (growth, founders, exits…) and quietly works against what cultural work is for. Ours is built for the cultural sector through the social and solidarity economy: cooperative governance, shared ownership, and sustainable funding. Taught by practitioners who've lived the same tensions and found models that hold.

Can I attend as a collective or team?

Yes. A lot of what we'll cover is collective by design, so bringing your co-founders or team along often makes it more useful. Just register individually so everyone gets the link.

Your future cultural project
is waiting to meet you.

Join us on July 7 for a free, practical session on building something sustainable in culture — without giving up what makes your work yours.

Save your spot — it's free → July 7, Tuesday · · 45 minutes · Live
Live only — no recording, so save your seat.